What is SWOT analysis and what are its benefits?

How do you diagnose the causes of poor product quality or your own procrastination? How do you plan company’s aims and your goals based on the SMART method? What is the Ansoff matrix and can it be applied in your personal life? You will find answers to these and many other questions in this course. It will include knowledge about the basic business tools used by managers in companies, which can also be related to or applied in the everyday life of an ordinary person.

The program aims to work in the form of „content in context” with the greatest possible involvement of the student. The classes will consist of theoretical and practical parts, which will often be intertwined. The assumed forms of work include an interactive lecture, i.e. transfer of knowledge and initiating discussions by referring to students’ knowledge and experiences. Another form are worksheets that will help you structure your notes and will refer to video material and case studies presented in the form of short texts. The main idea of the presented activities is to acquire as much knowledge and skills as possible during the classes.

Zalecane posiadanie komputera, tabletu, smartphone z dostępem do Internetu (wykorzystanie kart pracy w aplikacji Teams)